At some point in your design journey, you may encounter a JPG logo that needs to be converted into a vector format. Vectorization can be complex, but it is necessary to create high resolution graphics that can be resized to any dimension without losing their crispness and clarity.
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This guide will provide a comprehensive walkthrough on converting a JPG logo into a vector format using Adobe Illustrator. We will cover the following topics:
- Understanding the difference between raster and vector images
- Preparing your JPG logo for vectorization
- Importing your JPG logo into Adobe Illustrator
- Using the Image Trace tool to create a vector logo
- Refining the vector version of your logo
- Exporting your vector logo in various file formats
Raster & Vector Difference?
Understanding the Difference Between Raster and Vector Images
Before diving into the vectorization process, it’s necessary to comprehend the difference between raster and vector images.
A raster image, such as a JPG, comprises pixels, which are tiny dots of colour. When you enlarge a raster image, the pixels become more visible, resulting in a blurry and pixelated image. Raster images are suitable for digital images but could be better for graphics that need printing or scaling.
On the other hand, a vector image is made up of paths and shapes that are defined by mathematical equations. When you enlarge a vector image, the paths and shapes remain smooth and clear, making them perfect for graphics that need to be scaled. Vector images are often used for logos, illustrations, and typography.
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Preparing Your JPG Logo for Vectorization
Before starting the vectorization process, you must prepare your JPG logo. Here are some tips to ensure that your logo is ready for vectorization:
- Clean up your logo: Remove any unnecessary elements or pixels from your logo.
- Increase the contrast: Adjust the contrast of your logo to make the edges more visible.
- Simplify the colours: Reduce the number of colours in your logo to make it easier to vectorize.

Importing JPG Logo into Ai
Once you have prepared your JPG logo, it’s time to import it into Adobe Illustrator. Here are the steps:
- Open Adobe Illustrator and create a new document.
- Go to File > Place and select your JPG logo.
- Adjust the size and position of your logo on the artboard.


Using the Image Trace Tool

Now that you have imported your JPG logo into Adobe Illustrator, it’s time to use the Image Trace tool to create a vector version of your logo. Here are the steps:
- Select your JPG logo on the artboard.
- Go to Window > Image Trace to open the Image Trace panel.
- Select a tracing preset that best matches your logo. If you need help deciding which preset to choose, you can experiment with different options until you find the best one for your logo.
- Adjust the settings in the Image Trace panel to refine the tracing.
- Click on the Expand button to create a vector version of your logo.

Refining the Vector Version

After you have created a vector version of your logo using the Image Trace tool, it’s time to refine it. Here are some tips to help you refine your vector logo:
- Adjust the anchor points: Use the Direct Selection tool to adjust your logo’s anchor points and curves.
- Add colour: Use the Live Paint Bucket tool to add colour to your logo.
- Adjust the stroke and fill: Use the Stroke and Fill panels to adjust the thickness and colour of the stroke.

However, more complex artworks may require the expertise of a professional designer to achieve the desired outcome.
For simple artworks, we recommend using the Black and White preset, which will convert the image to a high-contrast black and white format. This enhances the clarity of the image and makes it easier to edit. For more complex artworks, you may need to experiment with the various trace options to achieve the desired outcome.
If you are new to Adobe Illustrator and vector graphics, it can be helpful to take some time to learn the basics of the software. There are many online tutorials and courses available that can help you get started. Some of the key concepts to learn include layers, paths, and anchor points. These are the building blocks of vector graphics and will allow you to create and manipulate complex designs. With some practice and patience, you can master the art of vector graphics and create stunning artwork.
Alternative Software (Vector Magic)

Vector Magic software is a powerful image tracing tool that easily converts bitmap images into high-quality vector graphics. This means that you can take any low-quality image and turn it into a beautiful, high-resolution vector graphic that can be used for a wide range of applications.
At its core, Vector Magic is a sophisticated image processing tool that uses advanced algorithms and machine learning techniques to analyze images and convert them into vector graphics. This means you can take any image, regardless of its quality or resolution, and turn it into a high-quality vector graphic that can be scaled up or down without losing quality.
One of the key advantages of Vector Magic is its simplicity and ease of use. Unlike other image processing tools, Vector Magic is incredibly intuitive and user-friendly, allowing you to quickly and easily trace images, adjust colours and gradients, and create stunning vector graphics in minutes.
Whether you are a professional graphic designer, a digital artist, or simply someone who enjoys working with digital images, Vector Magic is an essential tool for your toolkit. Its powerful feature set and intuitive interface make it the perfect solution for creating stunning vector graphics for a wide range of applications.

Key features of Vector Magic
- High-quality tracing: Vector Magic uses advanced algorithms to analyze and trace images, ensuring that the resulting vector graphics are of the highest quality.
- Batch processing: Vector Magic allows you to process multiple images simultaneously, saving time and improving your workflow.
- Customizable output: You can customize the output of your vector graphics by adjusting colours, gradients, and other visual elements to create stunning graphics that perfectly match your needs.
- Multiple export formats: Vector Magic allows you to export your vector graphics in various formats, including SVG, PDF, EPS, and more.
In addition to these features, Vector Magic offers a wide range of advanced tools and options that allow you to fine-tune your vector graphics and create truly unique and stunning designs.
Vector Magic vs Illustrator Features
- Vector Magic Software features:
- Automatic tracing
- Segmentation editing
- Output options (EPS, SVG, PDF, etc.)
- Illustrator features:
- Image trace
- Multiple artboards
- Creative Cloud integration
- What is the difference between raster and vector images?
- Raster images are made up of pixels, while vector images are made up of paths and points.
- Supported file formats by vector magic
- JPG, PNG, BMP, GIF, TIFF, and PDF.
- Can I use Illustrator to edit raster images?
- Yes, Illustrator has image editing capabilities.
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FAQ
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Does Illustrator have any drawbacks?
Yes, Illustrator has a steep learning curve, making it difficult for beginners to get started. Additionally, large file sizes and high cost can be a challenge for some users.
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Is Vector Magic Software more affordable than Illustrator?
Yes, Vector Magic Software is more affordable than Illustrator. However, it also has limited features and may not be suitable for all types of design projects.
Conclusion
Vector Magic and Illustrator are both powerful tools that can help designers and illustrators create stunning visuals and graphics. While they have their own unique benefits and drawbacks, the choice ultimately depends on the type of project, budget, and skill level of the user.
If you’re looking for a user-friendly tool that can help you convert raster images into vector format, Vector Magic Software is a great choice. However, if you need advanced features and extensive customization options, Illustrator is the best option.
I trust that this piece has effectively steered you towards selecting superior vectoring techniques. If you found this article informative, kindly express your thoughts by leaving a comment below. For more insightful write-ups, be sure to subscribe to our techy newsletters below.